Spark Festival Identity with Area Design and One Man Crew

Alan Deare of Area Design has worked on the identity for Spark Festival since 2012. In recent years the design process has included collaboration with creatives from a range of disciplines. This year’s design features some beautiful, unreleased typography by attending speaker Kris Sowersby of Klim Type Foundry.

In previous designs, the abstract visual motif signified the diversity of speakers attending Wintec’s Spark Festival. This year the motif remains but has morphed into a new dimension – 3D. With the help of motion graphics/filmmaker Murdoch Daly of One Man Crew, some abstract animation is used to create some “thumb-stopping” visual identities for the campaign’s social media promotion. The pair visited our Wintec campus and talked us through their collaborative process.

We spoke with 5 graphic design students after the industry talk and here’s what they had to say:

  1. The talk made me want to learn more about 3D modelling.
  2. It was great to see how you don’t always get it right the first time.
  3. I liked seeing that even industry pros go through tests that may fail/ clients won’t always like it right away.
  4. Type faces are important for feeling and ambience of an end product.
  5. “Media-bites’ and ‘Thumb-stoppers’ are words I want to incorporate into my graphic design vocabulary.

Massive thanks to Alan Deare and Murdoch Daly for your industry talk. Discover more about them and their work on their websites Area Design and One Man Crew. Find out more about the design agency Klim Type Foundry here.

Spark International Festival of Music, Media, Arts & Design, is an annual celebration of the creative industry from journalism, commercial music, design to visual arts. The four-day festival is coming up in August, 14-17th. The festival is free to attend and open to all, you can find the programme online here. Be sure to follow the Spark Festival social channels to see the #SPARK17 identity in action.